Simple Response is the name of the functionality that allows customers to complete an action with one click instead of having multiple touch points involved in the user flow.

The logo incorporates the recognizable call-to-action button, paralleling the one-tap Simple Response experience we want our customers to have. The bold font emphasizes the word Simple, unconsciously highlighting how easy and effective Simple Response is, while the familiar cursor pointing to the word Response almost appears to be in motion, ready to complete the click.